From Moscow to Songshan Lake: Jichuan Chemical achieves two milestones in its global strategy, with fruitful results at international exhibitions and the grand opening of its headquarters showroom.

[Dongguan, China] This summer, Dongguan Jichuan Chemical Additives and Environmental Protection Technology Co., Ltd. (hereinafter referred to as "Jichuan Chemical") reached two milestones in its global strategic development. At the end of May, the company's elite team participated in the Russian International Chemical Exhibition, successfully entering the Eastern European and CIS markets with its innovative products. In July, the global customer experience center and showroom at its headquarters in Songshan Lake, Dongguan, officially opened. These two major initiatives, both external and internal, signify the increasingly clear and resolute strategic upgrade path of Jichuan Chemical, from "product export" to "brand globalization" and then to "localization and accumulation of strength."

Setting sail for a long journey, the Russian exhibition secured a "pass" to the Eastern European market.

At an industry event held in Moscow in May, Jichuan Chemical showcased its environmentally friendly chemical additives and surface treatment solutions in the Eastern European market for the first time. Highly effective and environmentally friendly metal treatment agents suitable for harsh industrial environments, and fluid polishing technology for solving the challenges of finishing complex workpieces, captured the attention of the audience. Numerous industrial manufacturers from Russia, Belarus, and Central Asia expressed strong interest in Jichuan products. On-site contacts were established with over 80 potential customers, leading to numerous sample testing and preliminary agency agreements.

"Russia and surrounding markets have strong demand for high-performance, cost-effective chemical additives," concluded Jichuan Chemical's International Marketing Director after the exhibition. "This exhibition not only secured orders, but more importantly, we accurately verified the applicability and competitiveness of our products in the region, laying a solid foundation for further market development."

Laying a solid foundation, the headquarters showroom creates a "new calling card" for technology and branding.

Following its acclaimed success, Jichuan Chemical is immediately infusing the experience and confidence gained on the international stage into strengthening its domestic capabilities. The recently completed Global Customer Experience Center and showroom are a core manifestation of this strategy.

This modern space, integrating product displays, technical demonstrations, interactive experiences, and academic exchange, comprehensively showcases Jichuan Chemical's comprehensive suite of solutions, from metal pretreatment and precision polishing to surface functional protection. Visitors can not only see the core products that shone brightly at the Russian exhibition, but also experience firsthand the safety and efficiency of live-insulation cleaning agents and the exceptional tactile feel of nano-anti-fingerprint liquid in the professional demonstration area. Through numerous real-world workpiece examples, data comparisons, and dynamic demonstrations, the exhibition hall makes Jichuan's innovative technologies tangible, tangible, and believable.

Strategic synergy opens a new chapter in globalization.

From the international stage in Moscow to the permanent exhibition hall in Songshan Lake, Jichuan Chemical has seamlessly transitioned from "going global" to "bringing in customers." The success of overseas exhibitions has brought the company global visibility and market opportunities; the completion of the headquarters showroom provides a platform of the highest standards for hosting global customers and engaging in in-depth technical collaboration, symbolizing the company's comprehensive strength and long-term commitment. "The opening of this showroom is not an end, but a new beginning," said Jichuan Chemical's General Manager. "It will become a hub for deepening our collaboration with global partners. Whether visiting from afar, international customers or close domestic partners, everyone can experience Jichuan Chemical's innovative spirit and professionalism here. Going forward, we will continue to pursue a dual strategy: actively expanding into the international market while strengthening our local R&D and service foundation, driving the company towards a new stage of high-quality development."

Visit Invitation:

We sincerely invite customers and partners from around the world to visit our new showroom located at Room 403, Unit 2, Building 1, No. 9, Keji 2nd Road, Songshan Lake Park, Dongguan City, Guangdong Province, to explore the future of surface treatment technology.